Welcome! My name is Ash Kulkarni, and I hope to provide an insight into my Journey to UX Development. I graduated from Boston University in May 2019 with an undergraduate degree in Computer Science. At that time, I had only but vaguely heard of a concept of UXD, and did not think too much into it. As I joined Fidelity through the LEAP Program that June, Angular, Spring Boot, and SQL became centerpoints of interest in my mind. However, as someone who loves being creative, solving puzzles, and coding as a whole, I took on a role as a Software Engineer working with Pl/SQL. It was around the beginning of 2020 when I got the opportunity to work on an Angular app POC that I realized how much frontend work appealed to me. I would nitpick the smallest of details, play around with the displays and truly ENJOY working with pieces of code. From there, the desire to dig deeper began: I began to read books by Don Norman on emotional design, "The Design of Everyday Things", and books on how gender biases played AND STILL PLAY such a large role in how everything around us is built/designed. I began taking certification courses with the Interaction Design Foundation (IDF), and have been building the frontend of websites like this any minute I get. With that *brief* introduction, I'll Leave you to browse my portfolio. Please enjoy and reach out for any information or if you want to just chat about UX, because I have a lot to learn and I'm eager to jump of the train!
For this Case Study, I wanted to following the five step ideology as best as it fit the project: Empathize, Define, Ideate, Prototype, and Test. The picture above is a step I took to understand why I was designing a Baking Website for amateur bakers, the type of user I would be orienting my design towards, and what made the difference between my potential website and those that already exist.
The next step I took, as my vision became a bit clearer on the purpose of the website creation, became visualizing the users I was making it for. I created a persona to put a name to potential user, take some time to think about the personality of an average working class individual, and understand the other constraints that could come to be hurdles that are stopping people from pursuing their hobbies. A big step in that was walking through what a day would look like for my hypothetical user.
As a further step in the ideate category, and after getting a sense of the users, I created a mood board to start looking the shapes I wanted for my website, the vibe I wanted to present, the color schemes I wanted to utilize, and the emotions I wanted to depict.
High Fidelity Prototype
Before spending time developing a webapp, I created a high fidelity prototype in Figma to get a sense of how my application would function, and to have a piece that could be user tested on an almost full fledge level. This prototype would allow me to gauge the confusion that could appear for users when they were trying to complete specific tasks, view from a different lense the website's intimate design, and perhaps more importantly, if it was accessible.